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What is On-Page Ranking Factors – Best SEO Tutorial 2021

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What are the on-page ranking factors for SEO?


What is On-Page Ranking Factors – Best SEO Tutorial 2021 is our today topic. If properly optimized, it can have a major impact on your page’s ability to rank. The biggest page factors affecting search engine rankings are:

Page content
The content of the page is what makes it eligible for search result status. This is what the user came to see and thus is extremely important for search engines. As such, it is necessary to create good content. So what is good material? From an SEO perspective, all best content has two characteristics. Good material must supply a demand and be tight.

Good material supplies demand:
information is affected by supply and demand. The best material is the one that does the best job of supplying the greatest demand. It could take the form of an XKCD comic supplying stupid jokes to a large group of technologists or it could be a Wikipedia article explaining the definition of Web 2.0 to the world.

Good content is linkable:
If people cannot link to it, then search engines will be very unlikely to rank it, and as a result the content will not bring traffic to a given website. . Some examples of this include AJAX-powered image slide shows, content accessible only after logging in, and content that cannot be reproduced or shared. Content that does not supply a demand or is not linkable is bad in the eyes of search engines – and most likely some people as well.

From: A Visual Guide to Keyword Targeting and On-Page SEO
Title tag
The title tag is the second most necessary on-page factor for SEO after content. You can read more information about the title tag here.

URL
With smart internal linking, SEOs must ensure that the category of a given website or blog is reflected in the URL.

http://www.example.org/games/video-game-history
This URL clearly shows the hierarchy of information on the page (history as it relates to video games in the context of games in general). This information is used to determine the relevance of a given web page by search engines. Due to the hierarchy, engines can deduce that the page is not related to history in general, but to the history of video games. This information can also be guessed without the need to process the content on the page.

a bad example of URL structure is following:

Search engines can look that a given page is related to headings (/ title /) and is on the IMDB domain but cannot establish what the page is about. The reference to “tt0468569” is nothing directly that a web surfer is likely to search for. This means that the information provided by the URL is of little value to search engines.

The URL structure is important because it helps search engines understand the relative importance and adds a helpful relevance metric to a given page. This is also helpful from an anchor text perspective because people are more likely to link with a related word or phrase when the URL includes keywords.

Seo best practice
Content pages are the meat of websites or blogs and are almost always the reason visitors come to a website. The ideal content page should be very specific to a given topic – usually a product or an item – and be hyper-relevant.

The purpose of the given web page should be stated directly in all the following areas:

  • Title tag
  • URL
  • Page content
  • Image Total Text


Here is an example of a well-laid-out and search engine-friendly web page. All its on-page factors are optimized.

On-page-factor-good.png? mtime = 20170104131419 # property: 2275: url
The content page of this figure is considered good for several reasons. First of all, the content itself is unique on the Internet (which makes it worthwhile to rank search engines well) and covers a specific bit of information very deeply. If an explorer had a question about Super Mario World, there is a good chance that this page would answer their query.

Apart from the content, this page is well kept. The subject of the page is stated in the title tag (Super Mario World – Wikipedia, the free encyclopedia), the URL (http://en.wikipedia.org/wiki/Super_Mario_World), the content of the page (page title, Super Mario World “), And within the total text of every image on the page.

Notice how this is different from the first example.

This figure shows less

While the subject of the page is present in some important elements of the web page (title tag and picture), the content is less robust than the Wikipedia example, and the corresponding copy on the page is less helpful to a reader.

Note that the game’s description is suspiciously similar to a copy written by a marketing department. “Mario on his greatest adventure ever, and this time he has brought a friend.” It is not the language that searchers write in queries, and it is not the type of message that the searcher is likely to answer the query. Compare this to the first sentence of Wikipedia’s example: “Super Mario World is a platform game developed and published by Nintendo as the launch title for the Super Nintendo Entertainment System.” In a poorly adapted example, all that is set up from the first sentence is that someone or someone called Mario is on an adventure that follows from his previous adventure (how do you determine that?). Big and she is with him or not anonymous friend.

The Wikipedia example tells the reader that the Super Mario World gaming system is a game developed and published by Nintendo for the Super Nintendo Entertainment System – the second example is not. Search results in both Bing and Google indicate better optimized page rankings higher.

An Ideally Optimized Web Page
An ideal web page should do all of the following:

  • Be hyper-relevant to a specific topic (usually a product or single item)
  • Include subject in the title tag
  • Include subject in URL
  • Include subject in the image alt text
  • Specify the subject multiple times in the text content
  • Provide unique content about a topic
  • Link back to its category page
  • Link back to its subcategory page (if applicable)
  • Link back to your homepage (usually complete with an image link showing the website logo on the top left of a page)

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