What is on-site SEO? – Best SEO Tutorial 2021
What is SEO on site?
On-site SEO is also known as on-page SEO. On-site SEO is the practice of optimizing elements on a website to rank highest and get more relevant traffic from search engines. SEO on the site refers to optimizing both the content of a page and the HTML source code.
In addition to helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is and whether it addresses your search query. In short, good on-site SEO helps search engines understand what a human saw (and what value they will get) if they visited a page, so that search engines can reliably serve that human visitors higher What would consider quality content to be a particular search query (keyword).
The ultimate goal of on-site SEO can be thought of as an effort to make it as easy as possible for both search engines and users:
Understand what the webpage is about;
Identify that page as relevant to a search query or queries (ie a particular keyword or set of keywords);
Find that page on the search engine result page (SERP) useful and well-deserving of ranking.
Video: Keyword Targeting and On-Page Optimization
Keyword, Content and Site SEO
In the past, on-site SEO has been synonymous with the use of keywords – and in particular, a high-value keyword in many prominent places on a website.
To understand why keywords are no longer at the center of on-site SEO, it is important to remember what those words really are: content topics. Historically, using search engines to find and understand search engines in a certain, expected place on a website has a place for a given page to rank for a given word, which is part of the content of that webpage. Was about User experience was secondary; Just to make sure that the search engines get keywords and that the site is considered relevant to the terms that were at the heart of on-site SEO practices.
Today, however, search engines have become increasingly more sophisticated. They can extract the meaning of a page by using synonyms, the context in which the content appears, or even by simply paying attention to the frequency with which specific word combinations are mentioned. While the use of keywords still matters, determined methods to use exact-matched keywords in specific ways that are not the expected number of times are the tenants of on-page SEO. What is important is relevance. For each of your pages, ask yourself how relevant is the user’s intent behind the search query (based on your keyword usage on the page and in its HTML).
In this way, on-site SEO is less about keyword repetition or placement and more about understanding who your users are and what topics (keywords) they can create content that meets that need. . Pages that meet these criteria have content:
In-depth. “Thin” content was one of the specific goals of Google Panda; Today it is believed that the content needs to be sufficiently thorough to create a good chance of ranking.
user friendly. Is the content readable? Is it organized on your site in such a way that it is easily navigable? Is it usually clean, or lazy with advertisements or affiliate links?
Unique. If not properly addressed, duplicated content from elsewhere on your site (or anywhere else on the Internet) can affect a site’s ability to rank on SERPs.
Official and reliable. Does your content stand on its own as a reliable resource for information on a particular subject?
Aligned with user search intent.
Non-Keyword-Related Site SEO
In addition to the keywords (topics) used in the content on a webpage and how to discuss them, there are several “keyword-agnostic” elements that can affect the site’s optimization on the page.
Those things include:
- Use links on a page: how many links are there? Are they internal or external? Where do they point?
- Page load speed
- Schema.org uses structured data or another markup
- Page URL structure
- Mobile friendship
- Page metadata
All these elements are linked to the same basic idea: a good user experience. The more useful the page is (from both technical and non-technical perspectives) the better, the better the on-site optimization of that page is.
How do you optimize a page?
Fully customizing a page on your website requires text- and HTML-based changes. See this article for more information on the on-site factors that contribute to ranking, and how you can improve the pages of your website.